Sadly, being open and playing nice has often been a recipe for losing against Microsoft. Even within VMware, some people observe that the co-operative approach often boils down to waffling. Others worry that VMware has not yet decided what game it is playing. Ms Greene’s plans for VMware do not sound terribly ambitious. In a nutshell, the company wants to turn virtual machines into “containers” for software and data. Firms can assign quality-of-service and security requirements to these software containers, and have them run wherever they want, be it on their premises or out in a computing “cloud”.

shark jumping moment for ms greene: write up in the economist, ousted a week later

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