“It’s hard to imagine to going back to 200 shows a year on the road, which is what I’ve done for my whole adult life” Instead, he pictures a combination of in-person and virtual concerts. While a show at home is obviously different than onstage, “We’re sharing a moment, and that’s at the heart of any live musical performance.”
They are in talks with venues to partner on integrations, which would allow them to put cameras in bars and clubs across the country to stream shows even when touring resumes — along with clear restrictions, such as not offering a streaming option until the in-person show sells out.
many events in the future will be hybrid, and the more seamless the interfaces are, the more impactful.