Tag: seo

Automated bestsellers

What is Barack Obama Book? It’s not a book, exactly. It’s an SEO ploy by a shadowy company that has scores of $2.99 knockoffs ready to be downloaded. But it’s also not not a book, in the sense that it is words on pages, bound by covers or delivered to your Kindle. I don’t think Barack Obama Book was written by a human being, but I do think the A.I. that excreted it made some decent points about Barack Obama. University Press has churned out 55 books since February 2019, and I like to imagine the hardworking A.I. behind these titles holed up in a hotel room somewhere, chain-smoking, downing coffee, and furiously digesting every single extant fact about, say, Queen Elizabeth. Then the A.I. compacts all that information into a small, dense slab of readable prose and sends it out into the world. “To knowledge!” University Press toasts at night, watching the royalties flood in. Sometimes it invites over friends like Birthday Song, who performs 100s of versions of the birthday song personalized for individual names on Spotify, or Videogyan, who creates iterative animations of babies doing ordinary tasks and has nearly 10M YouTube subscribers. Perhaps a bit sloshed, University Press lectures its friends long into the evening: “Ultimately,” it intones, “Barack Obama is just a human being with considerable charisma and charm who used his abilities to help him become President of the United States.” Its friends raise their glasses. “Happy Birthday Barack,” sings Birthday Song.

Boris Johnson SEO

UK Prime Minister Boris Johnson appears to be strategically using particular words and phrases in speeches and appearances as SEO bait to bury unfavorable news about himself in Google’s search results. Matt Webb has collected 3 examples of this devious practice over the past month. Not only has Boris used his infamous ‘dead cat strategy’ to move the conversation away from him and Carrie Symonds and his plans for Brexit, he’s managed to push down his past mistakes on Google, too — making it more difficult for people to get a quick snapshot of relevant information. He’s not just controlling the narrative here — he’s practically rewriting it. And judged by the standards of an SEO campaign, it’s hard to describe it as anything other than a resounding success.

“Undetectable” spam

His old system was undetectable, but he was worried he might be caught, so he was working on a spiffy new scheme which was really really undetectable. But only 99% bulletproof. As you might be able to guess, I was easily able to find all of the fellow’s “undetectable” doorway pages and all of his clients with a single Google query — I didn’t even have to use any of my internal tools. I still chuckle when I hear the word “undetectable.”

where the average IQ of a SEO is revealed

landing pages that aren’t

if you want to capture the attention of web innovators, you might want to start with an accessible site. when i see sites like this or this, i hit the back button. so does google.

looks like it’s not only clueless startups. bmw germany uses inaccessible javascript navigation, and in an effort to ‘fix’ their resulting crap google ranking, used doorway pages, which resulted in the google death penalty. right on.