I had the good fortune to speak to a large gathering of real estate agents last week. Here’s my best advice (everyone knows an agent or 2, so feel free to forward this along). Plan A: You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure. … Now, if you’re still with me, you’ll be glad to know that the competition for attention just got smaller. The agents who built their business on low interest rates, easy money and speculation (the order takers) have left the building. The ones that are left, that’s you, can consider Plan B: If you’re not going to be able to make a living by taking orders, by selling houses the way everyone else does, by using the never-ending rise in real estate prices to make sales, then what are you going to do? Whining is not an option.
seth is trying too hard for plan b. there is no plan b, this is fundamentally a dumb occupation that needs to die

