Sapere Aude
Tag: marketing
And now those consultants have conned Epson into doing the same thing on a new site called Epsonality. They ask questions like “You come across a bear in the woods, what do you do?” and “you find $199.99 lying on the ground, what do you do?” and use your answers to somehow determine the right printer for you. All in a sick, highly personalized Flash interface.
oy. dressing up pigs in conversational marketing. at the end of the day, your product still sucks. i mean, who needs printers?
Verizon Wireless has settled with the New York State Attorney General over the use of the word ‘unlimited’ in the marketing for their cell data service, where ‘unlimited’ meant 5 GB a month, regardless of use.
et tu, yahoo mail?
Access Asia was recently in a Chinese factory where the same workers on the same production line were making $2k bags for an Italian brand, and $35 bags for JC Penney, at the same time. Ever wondered why Coach has so many stores in China? Easy – they make virtually all their bags here. Prada, LV, Furla – all now largely made in China. And that’s where the cost cutting starts, and then continues, with no linings and cheaper thread, glue rather than stitching, as well as cheap labour. Still feeling classy? And typical mark ups on bags once you move to China? Think under $100 to make a bag, which then retails for $1200. Still think you’ve bought status? Or just conned?
ha. luxury products, all a scam.
more and more decisions are made based on data, not fear. expect professions that are mostly hand waving or asspullery to decline (marketing)
I wonder if there’s real, studied, empirical reasoning behind all the branding that telcos do with their various services, or whether it’s just a sign of corporations needing something to do with all those people in the marketing department.
an industry
Google started showing a blue box result promoting their iGoogle homepage which received a game for the Bourne Ultimatum movie. A gimmick like this blue box, which was showing for a variety of search terms like bourne ultimatum or jason bourne (some of which, but not all, have now been removed), was likely also aimed to add extra hotness to the movie – in return, Google got a product placement in the movie (someone’s seen using a Google search engine as “part of a promotional partnership with Google that did not involve any money changing hands”; not money, but goods, apparently).
more dumb marketing.
AT&T’s rivals, Verizon and Sprint, issued “talking points” to their salespeople, with helpful hints for impugning the iPhone’s divinity. They lost customers anyway. Executives at Motorola and other phonemakers were spotted in various stages of shock and awe at the cultural impact that the launch of a handset—a handset!—could have. Honchos in all sorts of industries have long studied keynote speeches by Steve Jobs, Apple’s boss, for ways to cast spells on audiences; now they also need to work out how he outsourced his product marketing to an entire nation of volunteers.
awes. channeling boing boing, calling it the jesusphone that it is.
brilliant marketing: deftly crushing a taboo in a fun way
Apple made the same mistake with the Powerbook (a 3rd sub brand, the Apple, Macintosh, Powerbook laptop). They had to give up the word “Power” when they switched to the Intel chip from the PowerPC chip. A multi-billion $ brand name, shredded.
When I viewed the new iPhone site something struck me: did Apple change the dimensions of the unit? A quick comparison of the official Apple photos revealed they’ve just changed handsize.
perception hacking
Gregor J. Rothfuss 