Tag: identity

Virtual Credit Cards

Virtual credit cards, also known as substitute credit card numbers or controlled payment numbers, have already been around 7 years but have never caught on despite being a free and effective layer of protection.

of course, sensible solutions like this to “identity theft” are never propagated. instead, we get all the headless chicken nonsense.

Web Cleaners

The stream of negative comments began in 2002 after a woman who had sought advice from Scheff turned on her. The postings appeared on PTA Web sites in Florida, where Scheff lives. On bulletin boards and online forums. There were even YouTube videos threatening her. She sued for defamation and won an $11.3M verdict, but the attacks only got worse. In December, Scheff turned to ReputationDefender, a year-old firm that promised to help her cleanse her virtual reputation. She no longer dreads a Google search on her name.

reputation SEO is here.

Network effects getting weaker?

It’s easier than ever to move from one service to another. Blog reader? No problem. Photo site? I have accounts on all of them anyway. Social networks? Yeah I’m signed up on all of them. I use the ones everyone else is using, at the moment. Just like we all do. The rest have a stub profile for me, but don’t see much activity. I started wondering if there was less lock-in than I thought on other services supposedly protected by strong network effects. Like eBay, for instance. They’ve got all the buyers, and all the sellers. But what fraction of their transactions are “Buy it now” from their 700k merchants? Is there an 80/20 rule to those merchants? Could a core be drawn to a new service?

only because people apparently don’t place value in data portability, and like re-entering the same thing. which leads me to believe that most people either prefer things ephemeral or ascribe no value to the implied data.

Hosted lifebits

Although this notion of a hosted lifebits service seems inevitable in the long run, it’s not at all clear how we’ll get there. The need is not yet apparent to most people, though it will increasingly become apparent. The technical aspects are somewhat challenging, but the social and business aspects are even more challenging. In social terms, I think it’ll be hard to get people to decouple the idea of storage as a service from the idea of value-added services wrapped around storage.

articulate as always, this time on scenarios for owning your digital identity via reasonably guaranteed hosting of your lifebits (under your control)