Tag: google

Google Radio Ads

interesting, but not as self-serve as adwords. after all, you can hardly click together the audio ad itself.

As mentioned, the first beta test campaigns recently launched, and you may have already heard these advertisers’ ads while driving to work or listening to the radio at home. The beta launch may leave you wondering when you will be able to use Google Audio Ads for your own radio campaigns? Well, while we haven’t set a date yet for when the product will be more widely released, one thing is certain: Inside AdWords blog readers will be among the first to know.

Google and Healthcare

What is needed in the field of healthcare isn’t palliatives. We don’t need measures that merely help doctors manage their practices or get a few more images into the operating theatre. We need to put control into the hands of the sick and their caregivers and to gently suggest that those who treat them, medicate them, test them, or diagnose them, are out of date if they do not instantly deliver this information to the patient.

they are building a health url.

Search Strategy

Last night an old friend who runs a small software company confessed a secret. When he and his staff answer technical questions for clients, they are often “only” searching Google. At one point, he even asked a client: “Do you really want us to search Google for you at $100/hour?” Yes, in fact they did. My friend thought that was crazy. I suggested that it’s not as crazy as it sounds. Effective search depends on reservoirs of tacit knowledge and unconscious skill. Some people possess much deeper reservoirs, and/or can tap into them more effectively, than others. That makes them valuable.

in 2000, i won a bottle of champagne by solving a coworkers problem with a google search. ah those were the days.