Tag: fashion

365 layers of makeup

Cheeky directors Lernert & Sander embrace the urge for cosmetic overkill in their surreal short Natural Beauty. Makeup artist Ferry van der Nat and his assistant Vanessa Chan helped to execute the vision, slathering a host of Ellis Faas products on Belgian beauty Hannelore Knuts, who was recently named the new face of Swiss fashion house Akris. Lernert & Sander began collaborating in 2006; since then they’ve done everything from melt a chocolate bunny with a hairdryer to repurpose household appliances as sex toys in the name of video art. We asked the co-conspirators to break down the shoot in detail.

Mission Statement: We wanted to apply 365 layers of makeup in 1 day to see how much is needed to go from a natural look to an outrageous one.

Magic Mirror

A mirror tricked out with 1024 multi-touch points acts as the heart of the dressing booth. The pieces of clothing you’ve selected show up the massive display and are then superimposed onto your reflection. You can even “flick” clothes from a separate iPad app directly to the giant mirror. How well Macy’s “Magic Fitting Room” will work remains to be seen, but we wouldn’t be surprised if Macy’s suddenly sees more returns this holiday season than usual.

selling more crap is one way for AR to break through.

Growing Fashion

Suzanne Lee can conjure clothing out of a couple of bathtubs, some yeast, a pinch of bacteria, and several cups of sweetened green tea. Lee is the brains behind BioCouture, an experiment in growing garments from the same microbes that ferment the tasty caffeinated beverage.

bacterial cellulose -> grown garments

T-shirt body armor

Researchers drastically increased the toughness of a T-shirt by combining the carbon in the shirt’s cotton with boron – the 3rd hardest material on earth. The result is a lightweight shirt reinforced with boron carbide, the same material used to protect tanks.

dipping in a boron solution results in a fabric that’s lightweight but tougher and stiffer than the original T-shirt, yet flexible enough that it can be bent.