Tag: advertising

Omega Mart

Gorbachev Pizza

In 1997, the former Soviet leader needed money, and Pizza Hut needed a spokesman. Greatness ensued. It’s dangerous for leaders to outlive their countries. Whether they move on or become obsessed with returning to power, they cannot escape their role as symbols of a vanished world—a condition fraught with both nostalgia and danger. Nobody knows that burden like Mikhail Gorbachev, the final leader of the Soviet Union. Since his involuntary retirement, Gorbachev has raised money for worthy causes, attempted to make a comeback in Russian politics, and, notoriously, made an advertisement for Pizza Hut.

Home Alone Again

Russia deserves a Webby

The ad industry wanted to reward the most “impactful” and “disruptive” campaigns of the year; who else had had a more disruptive impact? These trolls didn’t have huge budgets, and, frankly, a lot of them are pretty shitty at Photoshop. But you can’t deny the effectiveness.

SneakAirs

this is very clever, removing the stigma of pulling out your phone at every intersection to get directions. from easyjet, of all people. naturally uses google maps walking directions.

Cocaine ads

between this and all the earnest recipes for jello, i’m really confused.

Dinosaur Marriage

This is why the deal makes so much sense, AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100m customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL’s ad platform is still useful, albeit not as targeted; rates would be commensurately lower). The talk of this mashup joining Facebook and Google to form a “Big 3” of digital advertising is not unrealistic.