If you have real revenue and real cash flow coming in, and you want to grow your business by pulling that revenue forward, don’t sell debt, or a WBS; don’t sell a claim on the black box of your entire business. Sell the smallest unit possible. Sell the thing itself: your revenue. And the purest way to represent that – the atomic, tradable unit of the subscription economy – is the revenue contract.

a possible alternative to debt or equity financing.

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