TikTok took a lot of friction out of generating your own content, even though it is super derivative, and kind of dumb.

TikTok launches seemingly a new video effect or filter every week. I regularly log in and see creators using some filter I’ve never heard of, and some of them are just flat out bonkers. What creators can accomplish with some of these filters I can’t even fathom how I’d replicate in something like the Adobe Creative Suite.

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