As Instagram has grown to more than 1b monthly users, it has ushered in a very particular aesthetic: bright walls; artfully arranged lattes and avocado toast; and millennial-pink everything, all with that carefully staged, color-corrected, glossy-looking aesthetic. Photos that play into these trends perform so well on Instagram that the look became synonymous with the platform itself, then seeped into the broader world. But every trend has a shelf life, and as quickly as Instagram ushered in pink walls and pastel macaroons, it’s now turning on them. “Avocado toast and posts on the beach. It’s so generic and played out at this point. You can photoshop any girl into that background and it will be the same post. It’s not cool anymore to be manufactured.”

the sooner all this garbage burns to the ground, the better.

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