INSTAGRAM was leaving its trace on the physical world. People in search of ’grammable content were mobbing restaurants, public lands, and private neighborhoods in greater numbers, causing their stewards to think differently about design and crowd control. I read an article about rue Crémieux in Paris, where residents of pastel-painted houses were begging for a gate so tourists would stop taking photos in front of them. “It’s become hell. On weekends we get 200 people outside our windows. Our dinner table is right by the window and people are just outside taking pictures.”

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