For the Cybertruck to succeed the way the Model 3 has, Tesla must steal the customers Ford, GM, Chrysler, and other automakers most value. To paraphrase Boromir, one does not simply walk into Detroit with such a plan. The big automakers pay very careful attention to their trucks: They know their customers well and develop each new model based on decades of learnings. Musk has a knack for rethinking the customer experience, and the Cybertruck’s radical design could appeal to drivers looking for something different. But when it comes to meeting what those drivers really need and want from their trucks, it’s playing catch up. “Tesla can figure it out, but they don’t already know. If the truck can’t deliver the functionality [drivers] need, they’re not gonna buy it.” Which means that Tesla is fixing to challenge its core competency—designing vehicles that delight and surprise their drivers—as never before.

and here’s a nice design roast:

They said if we converted the CAD file from IGES to DXF we were going to lose some data. I told them we didn’t mind.

It is also far superior to the F-150:

and perhaps could be used for lunar mining:

SpaceX could use the electric skateboard of the Cybertruck to build all the of vehicles that they need for a lunar mining operation. 30 cybertrucks could be delivered to the moon with every SpaceX Starship.

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