Brooke Jarvis writes on the development and promise of the newest apple hitting store shelves this fall, and what it took to make it happen. The Cosmic Crisp is debuting on grocery stores after this fall’s harvest, and in the nervous lead-up to the launch, everyone from nursery operators to marketers wanted me to understand the crazy scope of the thing: the scale of the plantings, the speed with which mountains of commercially untested fruit would be arriving on the market, the size of the capital risk. People kept saying things like “unprecedented,” “on steroids,” “off the friggin’ charts,” and “the largest launch of a single produce item in American history.”

• Uncategorized