the major tech companies are much less of a threat to our actual privacy than is typically assumed. For most people, gossip from friends, relatives, colleagues, and acquaintances is a bigger privacy risk than is information garnered on-line. Gossip is an age-old problem, and still today many of the biggest privacy harms come through very traditional channels. Privacy is a real issue, but to the extent it can be fixed, most of that needs to happen outside of the major tech companies. Most of what is written about tech and privacy is simply steering us down the wrong track.

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