The gradient of your network’s social capital ROI can often govern your market share among different demographics. Young girls flocked to Musical.ly in its early days because they were uniquely good at the lip synch dance routine videos that were its bread and butter. In this age of never ending notifications, heavy social media users are hyper aware of differing status ROI among the apps they use.

On the dumb things people do to maintain “status”

• Uncategorized