Facebook quite clearly isn’t an industrial site (although it operates multiple data centers with lots of buildings and machinery), but it most certainly processes data from its raw form to something uniquely valuable both to Facebook’s products (and by extension its users and content suppliers) and also advertisers (and again, all of this analysis applies to Google as well): Users are better able to connect with others, find content they are interested in, form groups and manage events, etc., thanks to Facebook’s data. Content providers are able to reach far more readers than they would on their own, most of whom would not even be aware said content provider exists, much less visit of their own volition. Advertisers are able to maximize the return on their advertising $ by only showing ads to individuals they believe are predisposed to like their product, making it more viable than ever before to target niches (to the benefit of their customers as well).

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