Fixing Facebook

In some sense, the “Mark Zuckerberg production”—as he called Facebook in its early years—has only just begun. Zuckerberg is not yet 35, and the ambition with which he built his empire could well be directed toward shoring up his company, his country, and his name. The question is not whether Zuckerberg has the power to fix Facebook but whether he has the will; whether he will kick people out of his office—with the gusto that he once mustered for the pivot to mobile—if they don’t bring him ideas for preventing violence in Myanmar, or protecting privacy, or mitigating the toxicity of social media. He succeeded, long ago, in making Facebook great. The challenge before him now is to make it good.

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