The email from Raphael Bob-Waksberg to Lisa Hanawalt on March 22, 2010, was to the point: “Hey, do you have a picture of one of your horse guys, by himself? I came up with this idea for a show I’d like to pitch. Tell me what you think: BoJack the Depressed Talking Horse.” Lisa Hanawalt: I was like, “That sounds too depressing. Can you make something more fun and whimsical?” And he’s like, “What about The Spruce Moose and the Juice Caboose?” And I said, “Oh great, they can have cocktail waitresses called the Spicy Mice.” I think we should still make that show. For kids.

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