The biggest payoff, though, comes from effectively bundling opportunities for drivers. The problem for any standalone restaurant delivery app is that the vast majority of orders come at lunch and dinner, but the driver may wish to work at other times of the day as well. With Uber that is easy: just pick up riders (Uber drivers can drive for just Uber, just Uber Eats, or both). In other words, Uber has more and more ways to monopolize a driver’s time, to the driver’s benefit personally and Uber’s benefit competitively.

• Uncategorized