Some of the most eye-catching and spontaneously interesting fashion models popular today have a secret: they may not be human at all. Advances in computer illustration and photography have made virtual high fashion models a super trend. Can you tell them apart from people? Avant-garde stylists are exploring this creative intersection of life + art. These digital personas are rising in the fashion world’s spotlight. This is Miquela: she’s a 19 year old model and singer. But she’s not real. She’s computer generated, created by mysterious start-up called Brud co. Their team of story-tellers dictate her every move. She has 1.2M followers and she collaborates with major artists, brands — and is popping up everywhere. She’s released her own songs with auto-tune and lyrics videos.

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