In his column in Black Car News, Schifter railed against what he recognized as unfair competition. For decades, drivers had spent their own money to build what the city had effectively promised would be a municipally regulated monopoly on for-hire vehicles, investing 100s of millions of their hard-earned $ to buy city-issued medallions and pay for vehicles. Then, almost overnight, the long-standing rules of supply and demand were upended. “The customers just don’t care,” Schifter lamented in one column, essentially summing up Uber’s entire business model. “They want the lowest price, no matter what.”

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