Things we believe to be true that ain’t necessarily so
There are underlying relationships between cause and effect in human interactions and markets, which are capable of discovery and empirical validation. Under this assumption, an understanding of causal links in past behavior enables us to define best practice for future behavior. There is a right or ideal way of doing things.
Faced with a choice between one or more alternatives, human actors will make a rational decision. Under this assumption, individual and collective behavior can be managed by manipulation of pain or pleasure outcomes, and through education to make those consequences evident.
The acquisition of capability indicates an intention to use that capability. “We accept that we do things by accident, but assume that others do things deliberately.”

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