One of the most frustrating things about writing physical books is the long time delays. It has been 17 months since I mentioned my upcoming book here, and now, 8.5 months after we submitted the full book for review, & over 4 months after 7 out of 7 referees said “great book, as it is”, I can finally announce that The Elephant in the Brain: Hidden Motives in Everyday Life, coauthored with Kevin Simler, will officially be published January 1, 2018. Sigh. A related sad fact is that the usual book publicity equilibrium adds to intellectual inequality. Since most readers want to read books about which they’ve heard much publicity lately from multiple sources, publishers try to concentrate publicity into a narrow time period around the official publication date. Which makes sense. But to create that burst of publicity, one must circulate the book well in advance privately among “thought leaders”, who might blurb or review it, invite the authors to talk on it, or recommend it to others who might do these things. So people who plausibly fit these descriptions get to read such books long before others. This lets early readers seem to be wise judges of future popular talk directions. Not because they actually have better judgement, but because they get inside info.

2018-03-01: Policy would benefit

policy analysts and social scientists who claim that they understand the social world well enough to make recommendations for changes—they should understand the elephant in the brain. They should have a better idea of hidden motives because they could think about which institutions that we might choose differently to have better outcomes.

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