The final ignominy for a Republican Party brought low by Trump is that its own digital efforts may undermine its future. The data operation in which Priebus and the RNC invested so heavily has fed into Project Alamo, helping Parscale build Trump’s base. “They brought to the table this movement and people who were willing to donate and activate, and we brought to the table a 4-year investment and said we can process that for you. That willingness to embrace what the RNC built allowed them to harness that movement.” If the election results cause the party to fracture, Trump will be better positioned than the RNC to reach this mass of voters because he’ll own the list himself—and Priebus, after all he’s endured, will become just the latest to invest with Trump and wind up poorer for the experience.

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