if amp v2 succeeds, we’ll drain the swamp that is today’s web and abp will be unnecessary. this is a far preferable outcome than a bunch of walled gardens.

AMP, through its established `amp-analytics` mechanism, already ships with all the code to perform these measurements. It is vendor neutral and supports a wide range of metrics. This means ads can take advantage of the same “instrument once, report many times” feature that benefits AMP pages today, completely eliminating the bandwidth and runtime cost outlined above.

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