1. Divide things into small chunks
2. Variety is the spice of life
3. Keep your flow of ideas strong
4. Learn what should and shouldn’t be repeated
5. Use micro-humor
6. Use concrete examples
7. Figure out who you’re trying to convince, then use the right tribal signals
8. Anticipate and defuse counterarguments
9. Use strong concept handles
10. Recognize that applying these rules will probably start disastrously

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