The American Egg Board’s members are appointed by the FDA, and it was they who funded a secret, deceptive smear campaign against startup Hampton Creek’s vegan egg replacement.

From paying food bloggers to post egg-heavy recipes to buying Google ads that returned results for eggs to people searching for Hampton Creek, to lobbying food experts, animal-rights activists and others to speak out in favor of the poultry industry, the AEB pulled out all the stops to undermine their competition.

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