After yesterday’s surprise announcement that a “slightly slimmed down” Google would become a wholly-owned subsidiary of the new Alphabet, which would also own the newly spun out Calico, Fiber, Nest, Google Ventures, Google Capital, and Google X, Google’s focus is tighter than ever, and just in time: the long awaited shift in advertising from legacy media, most notably TV, seems to have finally begun in earnest, and Google (along with Facebook) is primed to be a chief beneficiary. As I noted, I find this very exciting.

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