Dumb people are ruining everything

The highbrow internet is based upon the misguided idea that there is a certain consumer who turns to the internet for well-written, informative content in the form of thinkpieces, #longform, podcasts and ‘well thought out glorified blog posts.’ Eventually, an authority in the niche provides a website with the ability to perform sustainable day to day farming. Based on an audience of ‘educated’ people who ‘spend money,’ you would think that the relative scale of these niche content farms with ‘an interesting take’ on culture + niche would be sustainable. They aren’t. They’re all going to die because of the toxic byproducts of viral supernova sites.

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