could be much higher if it wasn’t so janky, plus more reliable.

A new study of a real-time bus arrival program in New York City offers an encouraging (if qualified) answer: it does generate new trips, though mostly for high-traffic routes. Candace Brakewood of the City College of New York and collaborators analyzed ridership patterns following the city’s roll-out of its Bus Time website. In a new paper they report a 2% in ridership that works out to upwards of $6.3M in new revenue over the 3-year study period:

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