Insightful. Screens of icons isn’t scaling, most apps will never make any money, and at this point it’s mostly a sucker’s game.

The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense. The idea that these apps sit in the background, pushing content into a central experience, is making more and more sense. That central experience may be something that looks like a notification center today, or something similar to Google Now, or something entirely new.

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