a “basic” is inescapably predictable. She (and it is always a she) cherishes uninspired brands — a mix of Target products, Ugg boots over leggings, and Starbucks Pumpkin Spice Lattes (the ultimate signifier of basicness) — and lives a banal existence, obsessed with Instagramming photos of things that themselves betray their basicness (other basic friends, pumpkin patches, falling leaves), tagging them #blessed and #thankful, and then reposting them to the basic breeding grounds of Facebook and Pinterest.

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