knitting creates far less waste, can be fully automated, and highly customized.

knit technology just might transform the entire traditional shoemaking process. Athletic shoes make up 30% of all footwear sales, and Nike and Adidas dominate, with $14.5B and $9.5B in sales. Widespread use of the knitting technique could boost the industry’s efficiency—cutting down on materials, labor, shipping, and time, as the products can be made start-to-finish in 1 place.

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