Victorian calling cards were a social grace, with their own detailed guidance for design and use (Archive.org web view of Etiquette in Society, in Business, in Politics and at Home, by Emily Post, 1922). Calling or visiting cards ranged from basic engraved cards to rather elaborate pieces with flaps and frills, hand-tinting and transparent images, though men typically had more sparse cards. Men also could use acquaintance cards to politely declare their interest in a young lady, with text and/or illustrations.

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