Go on a safari around Japan’s most popular sites and here’s what you can expect to find:
Dense tightly packed text
Tiny low-quality images
More columns than you can count
Bright clashing colors and flashing banners
Overuse of outdated technologies like Flash.
The theories for why this is are numerous.
Risk Avoidance – In general Japanese culture does not encourage risk taking or standing out from the crowd. Once a precedent has been set for things looking or behaving a certain way then everybody follows it, regardless of whether there is a better solution. Even Japanese subcultures conform to their own fashions and rules.
Consumer Behavior – People require a high degree of assurance, by means of lengthy descriptions and technical specifications, before making a purchasing decision – they are not going to be easily swayed by a catchy headline or a pretty image. The adage of “less is more” doesn’t really apply here.
Advertising – Rather than being seen as a tool to enable people Japanese companies often see the web as just another advertising platform to push their message across as loudly as possible. Websites ends up being about the maximal concentration of information into the smallest space akin to a pamphlet rather than an interactive tool.
Urban Landscape – Walk around one of Tokyo’s main hubs like Shibuya and you’re constantly bombarded with bright neon advertisements, noisy pachinko parlors, and crowds of rambunctious salary men or school kids. The same chaotic busyness of the streets seems to have spilled over to the web. Added to this, because physical space comes at a premium in Japan, none of it is wasted and the same goes for negative/white space on a webpage.

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