i had no idea unemployment was so bad. social media maven is what someone calls himself when they are between jobs.

As a public service, I like to periodically check in on the number of self-proclaimed social media “gurus,” “ninjas,” “masters” and “mavens” on Twitter. Why? Well, it seems like an important metric, an indicator of something.

Whatever it means, this is one indicator that is most definitely on the rise. In January 2013, the number of Twitter users with “social media” as part of their bio has grown to epic proportions. The list now tops 181K – up from a mere 16K when we first started tracking them in 2009

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