Before the advent of digital reading, writers often had to choose between making their work short enough for a magazine article or long enough to deliver the “heft” required for book marketing and distribution. 3 months ago, Amazon made a call to serious writers, thinkers, scientists, business leaders, historians, politicians and publishers to join Kindle in making a new kind of content available to readers–Kindle Singles. Typically between 5K and 30K words, each Kindle Single is intended to allow a single killer idea — well researched, well argued and well illustrated — to be expressed at its natural length.

the reign of the padded book because you can sell a 30 page paperback is over. yay!

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