A mirror tricked out with 1024 multi-touch points acts as the heart of the dressing booth. The pieces of clothing you’ve selected show up the massive display and are then superimposed onto your reflection. You can even “flick” clothes from a separate iPad app directly to the giant mirror. How well Macy’s “Magic Fitting Room” will work remains to be seen, but we wouldn’t be surprised if Macy’s suddenly sees more returns this holiday season than usual.

selling more crap is one way for AR to break through.

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