For free applications, only 20% of users return to use the app the first day after they download it, and then it quickly drops off from there. By 30 days out, less than 5% are using the app. The chart for paid apps shows a slightly steeper fall-off rate. So there is a very brief window of time to capture people’s attention and potential revenues.

because most mobile apps suck. who needs an app to quote bible verses? the barcode scanning apps, on the other hand.

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