If your ISP doesn’t want to pay for you to watch ESPN360, there’s nothing you can do about it, short of switching to a provider that pays for it. While other companies strive for a more direct, one-to-one relationship with consumers, ESPN is doggedly pursuing the same strategy online that made it a success in the TV world: licensing pipes, not people.

this is why bway.net is my ISP. i don’t feel like subsidizing the glandular issues of slobbering morons.

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