Poole set up 4chan because he wanted to share his passion for Japanese comics and TV rather than as a moneyspinner, which is just as well. Although the site is popular, its scurrilous reputation makes it difficult to sell advertising space. ‘That’s been an uphill battle for me personally. My biggest time spent has been convincing companies in marketing potential in 4chan but no one sees eye to eye.’ For now he will have to be content with shaping western culture as the most influential web entrepreneur you’ve never heard of.

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