
Google started offering secondary search boxes for major sites. Sites were growing accustomed to the idea that users often did not find their company’s content through the site’s own search box or its front page. More often than not, users would find links to specific articles or products on blogs, search engines or other sites, and navigate to that page. “So publishers are building their sites to make sure the experience is the same, whether users are coming in through the front door or the side.”
if their own search didn’t suck so much the argument would make a lot more sense