a tiny, stripped-down video recorder the size of a digital camera (but you hold it vertically). And in the year since its invention, it has taken 13% of the camcorder market, according to its maker, Pure Digital. The latest model, called the Flip Ultra, had its debut 6 months ago with slightly improved video quality, greater capacity, a tripod mount and better looks (available in white, black, orange, pink and green). It’s been the best-selling camcorder on Amazon.com since the day of its debut. the Flip has been reduced to the purest essence of video capture. You turn it on, and it’s ready to start filming in 2 seconds.

simplicity itself

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