“This industry looks like it can’t get out of its own way…We need measurement of the audience and their use of the system that’s clear, simple and actionable for a marketer. You need comparability with other media.” So THAT’s the problem. That’s why Google grew its US ad revenue 46% in Q3 and the aggregate revenue of 18 traditional media companies grew 1%–because Internet media companies can’t make it simple.

heh

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