If Google’s can come up with a way to make renewable energy cheaper than the fossil-based alternatives, lowering the cost of just about everything, while reducing environmental externalities, then, by God, each and every one of them deserve to become rich
2007-12-21: I love Kim Stanley Robinson
2008-01-25: Google attitude
the cultural difference between the movement and Google: Google has the positive message of the potential for change through technology. The other unspoken divide is about economics: Gore and Friedman favor raising the cost of CO2. Page and Brin see a victory in reducing the price of the clean energy. Tax versus investment.