Congratulations are in order to YouTube-competitor Hulu, which took just 5 months to come up with a name after announcing itself in March. CEO Jason Kilar says the name “captures the spirit of the service we’re building” in an open letter published today. Just don’t translate that name to certain languages, because the name may capture significantly more of the spirit of the service than NBC and News Corp., the media giants behind Hulu, intended. Hulu means “butt” in both Indonesian and Malay. But that’s nothing compared to Swahili, which 80m or so people speak in sub-Saharan Africa. In Swahili, Hulu means, among other things, both “cease” and “desist.”

clown co. continues to deliver on their real name

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