USAToday went from being an old school news site to something much different. Readers could now create profiles, comment on articles, vote to recommend articles to others (very Digg-like), etc. Unique visitors and page views aren’t spiking upwards, perhaps as USA Today and Pluck anticipated. There is no doubt that the Pluck products are very solid products, but perhaps news and social networking just don’t mix.

what did they expect? usa today is average in every way and reading it is a completely forgettable experience. good riddance

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