The site will “celebrate advertising as entertainment” and feature “a free online archive of current and classic television commercials, movie trailers and other brand-related content”. The name, Didja, is short for “did you see that”, the apparent reaction they’re hoping to get from viewers. The site will be cross promoted on NBC’s television channel and will eventually on all divisions of NBC Universal. It’s set to launch the beginning of next year, sometime after the still-unnamed joint venture with News Corp., dubbed “Clown Co.” by Google execs.

this reminds me of the walmart social networking site.

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